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93.3 WMMR FM
WMMR is a rock radio station in Philadelphia, Pennsylvania, broadcasting at 93.3 MHz FM. The station is owned by Greater Media.
Philadelphia's radio market is ranked the seventh largest in the United States by Arbitron's ranking system, and WMMR was the leading rock format station in the market, with a market share of 4.9, in August 2008. Rolling Stone magazine, in its annual ranking of best rock music stations, consistently ranks WMMR among the top such stations in the nation and several times as the best such station.
WMMR's transmitter is located atop One Liberty Place, the second tallest skyscraper in Philadelphia which allows WMMR's signal to stretch from Lancaster County, PA to Ocean County, NJ.
WIP-FM was the initial broadcaster at this frequency, starting on April 20, 1942. It simulcast its parent WIP (AM)'s programming, which was middle of the road (MOR) music.
The station changed its call letters to WMMR sometime around 1966; they signified the station's owner, MetroMedia Radio. The WMMR call sign had previously belonged to a student radio station at the University of Minnesota. The MOR format was still being used, but with different programming than the AM side, although the AM disc jockeys' announcements were used for both stations.
Beginning in 1968 WMMR began adopting a progressive rock radio format, similar to that of several Metromedia-owned stations including New York's WNEW-FM (these two stations had a close relationship, ran the similar promotions, and sometimes featured each other's disc jockeys on the air) and Cleveland's WMMS. KMET in Los Angeles and KSAN in San Francisco were also part of the Metromedia chain and followed similar paths in the 1960s.
Dave Herman was WMMR's first rock DJ. His show dubbed "The Marconi Experiment" debuted on April 29, 1968. Before Herman's arrival WMMR ran an automated "beautiful music" format during the day featuring programs like Sinatra and Company. The Marconi Experiment was very much an experiment for the station, one that succeeded. The first song played on the show was "Flying" by The Beatles over the intro of which Herman recited these words: "Arise my heart, and fill your voice with music. For he who shares not dawn with his song, is one of the sons of ever darkness". This was known as the incantation and continued as the regular show open for "The Marconi Experiment" on WMMR.
Michael Cuscuna, from University of Pennsylvania's WXPN replaced Herman in 1970 but was quickly hired away by WABC-FM (now WPLJ) in New York. Micheal Tearson, also from WXPN, replaced Cuscuna and remained a mainstay at WMMR for over 20 years. Herman went on to WABC-FM and then to WNEW (now WWFS) where he remained for over 30 years. Tearson currently works at WMGK, also in Philadelphia.
WMMR's major Philadelphia area competitors in the late 1960s were WIFI at 92.5 and WDAS-FM. Neither station stayed with the rock format. WIFI later became Top-40 and then changed to Country Music and is now known as WXTU. WDAS-FM switched to Urban contemporary in the early 1970s.
Later in the 1970s, two other Philadelphia radio stations became competitors: WYSP (formerly WIBG-FM) and WIOQ. WYSP, later became Classic rock, while WIOQ is now considered to be a Pop music radio station.
One of WMMR's most influential disc jockey during the 1970s was Ed Sciaky, who was known for playing and boosting the careers of new artists such as Billy Joel and Yes. Most of all he introduced Bruce Springsteen to Philadelphia, and decades later the city remains one of Springsteen's strongest fan bases and the scenes of many of his best-received concerts. Other alumni include two National Public Radio hosts: David Dye, still a local radio personality and host of the syndicated World Cafe, and Nick Spitzer, now a New Orleans resident and host of American Routes. John Debella was the morning drive disc jockey of most note, alongside news man and sidekick Mark "The Shark" Drucker (later of KYW AM), while some WMMR jocks such as Dave Herman and Carol Miller would later became more famous on New York stations. Late 1970s morning and midday personality Dick Hungate would in 1981 create and implement the nation's first classic rock format at WYSP, another Philadelphia station.
Listen to Bullwinkle on WMMR!
Bala Cynwood, PA
On May 16, 2007 Clear Channel flipped 104.5 to "Radio 104.5" blasting onto the airwaves with "Do You Remember Rock-N-Roll Radio?" by THE RAMONES.
On May 23rd, at midnight, 104.5 started iding itself as "WRFF" (Radio One O Four - Five).
The Radio 104.5 presentation heavily centers on modern rock music from the 1990s, as well as featuring selected songs from the mid 1970's through the end of the 1980s, as well as current product. Overall, the station comes across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in Grand Rapids, MI, Columbus, OH, Baltimore, MD and Hartford, CT, but it was implemented at this radio station first.